Mustafa Himdi
Head of Creative Strategy
London, UK.About
Highly accomplished Head of Creative Strategy with over 15 years of progressive experience leading strategic initiatives and managing high-performing teams across top-tier agencies and media organizations like Condé Nast and TBWA. Expert in developing innovative content partnerships and brand strategies for global B2B and B2C clients, driving enhanced engagement and measurable growth across diverse verticals including luxury, automotive, and e-Commerce.
Work
Condé Nast
|Head of Creative Strategy
London, England, UK
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Summary
Leads a team of 6 strategists to develop innovative content partnership concepts across prestigious brands like Vogue, WIRED, and GQ, enhancing engagement across diverse verticals.
Highlights
Led a team of 6 creative strategists, overseeing the development and execution of innovative content partnership concepts for iconic brands including Vogue, WIRED, and GQ.
Drove strategic alignment across diverse verticals such as automotive, media and entertainment, travel, and fashion, significantly enhancing brand visibility and audience engagement.
Pioneered new content strategies that amplified brand narratives and delivered measurable impact for high-profile clients within the luxury and lifestyle sectors.
TBWA/London
|Creative Strategy Director
London, England, UK
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Summary
Directed brand and creative strategies for Nissan, TBWA's largest global client, leading a 3-member strategy team and delivering market-specific insights for the UK.
Highlights
Spearheaded creative and brand strategy for Nissan, TBWA's largest global client, overseeing a 3-member strategy team to drive market growth in the UK.
Conducted in-depth market research and developed actionable creative insights, informing successful campaigns and strategic initiatives for the UK market.
Formulated comprehensive brand and creative strategies, ensuring alignment with global objectives while addressing specific regional market dynamics and consumer behaviors.
DCMN
|Growth Marketing Director
Berlin, Berlin, Germany
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Summary
Managed a 7-member team, developed marketing plans, and led pitches across Europe, focusing on accelerating growth for e-Commerce businesses.
Highlights
Directed a team of 7 strategists, crafting and executing integrated marketing plans (media and creative) that significantly boosted growth for top-tier e-Commerce clients.
Led successful pitches across Europe, securing new business and expanding client portfolios by demonstrating expertise in growth marketing and e-Commerce acceleration.
Optimized marketing strategies to enhance client acquisition and retention, contributing to measurable revenue increases for e-Commerce businesses.
Dept Agency
|Senior Strategist
Amsterdam, North Holland, Netherlands
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Summary
Managed B2B accounts across Germany, Netherlands, and the UK, developing customer journey strategies for complex, long-cycle clients.
Highlights
Managed key B2B accounts across Germany, the Netherlands, and the UK, cultivating strong client relationships and driving strategic initiatives.
Developed and implemented comprehensive customer journey strategies for clients with long and complex sales cycles, optimizing touchpoints for maximum engagement and conversion.
Delivered targeted communication strategies that ensured the right message reached the right customer at the optimal time, enhancing campaign effectiveness and client ROI.
Dentsu Amsterdam
|Communication Planner
Amsterdam, North Holland, Netherlands
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Summary
Developed communication strategies for international B2C brands in fashion, e-Commerce, beauty, and beverages across multiple European markets.
Highlights
Crafted impactful communication strategies for international B2C brands across diverse sectors including fashion, e-Commerce, beauty, and beverages.
Executed strategic planning for campaigns targeting key European markets, including Benelux, UK/IE, France, and Germany, driving brand awareness and consumer engagement.
Collaborated with cross-functional teams to ensure consistent brand messaging and effective campaign delivery across multiple international regions.
YoungWorks Amsterdam
|Project Manager/Strategist
Amsterdam, North Holland, Netherlands
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Summary
Managed project planning, delivery, and creative production while supporting strategy development for brands like Mentos, Fruitella, and Smint.
Highlights
Managed end-to-end project planning, delivery, and creative production, ensuring timely execution and high-quality outputs for client initiatives.
Provided strategic support to the Strategy Director, conducting research and contributing to the development of brand strategies for key clients such as Mentos, Fruitella, and Smint.
Orchestrated creative production workflows, coordinating resources and timelines to meet project objectives and client expectations.
Education
Hyper Island Stockholm
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Certificate Program
Brand Strategy & Storytelling
University of Amsterdam
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Bachelor of Arts
Communication Science
University of Amsterdam
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Minor
Experience & Event Management
Languages
English
Dutch
Skills
Strategy & Planning
Brand Strategy, Creative Strategy, Communications Planning, Customer Journey Planning, Concepting, Research & Insights, B2B Strategy, B2C Strategy, Marketing Plans, Strategic Pitches.
Marketing & Content
Content Marketing, Social Media Strategy, Video Production, Campaign Development, e-Commerce Growth, Brand Development, Media Planning.
Leadership & Project Management
Team Leadership, Project Management, Stakeholder Management, Creative Production Management, Cross-functional Collaboration, Client Relationship Management, Events Management.
Tools & Platforms
Google Presentation, Keynote, PowerPoint, Microsoft Office Suite, Adobe InDesign, Google Analytics, GlobalWebIndex, TGI Kantar, YouGov.